How a $1.5B entertainment technology company rebuilt marketing around data-driven commercial discipline, growing revenue 67% while cutting customer acquisition cost 56%.
The challenge. A $1.5B entertainment technology organization needed a marketing function that could drive predictable, profitable growth, not just spend. The operating model lacked commercial discipline, and acquisition and retention were not connected to unit economics.
As CMO, we restructured the marketing organization and replaced the operating model with data-driven commercial discipline, rebuilding acquisition and retention marketing from the ground up.
We connected business data to a customer data platform, enabling personalization and hyper-segmentation, then shifted reinvestment toward high-intent, high-lifetime-value customers. The result was lower cost and accelerating revenue and EBITDA at the same time.
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