How a new wagering application designed to attract the next generation of customers reached $60M in handle in 10 months, with a go-to-market strategy built from zero.
The challenge. Launch a new wagering application into a market dominated by legacy platforms, and win the next generation of customers. It required brand strategy, audience definition, technology infrastructure, and performance marketing execution, all from a standing start.
We built the go-to-market strategy end to end, from positioning and brand to launch, and secured a budget increase from $8M to $15M through board-level ROI forecasting.
We drove acquisition through high-intent channels while building retention systems in parallel, so growth was not just fast but durable, anchored to net gaming revenue and active-user lift rather than vanity metrics.
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