Electrical contractors face a split marketing challenge most trades don't: residential work is won through search speed and trust signals, while commercial work is won through relationships and reputation built over years. Most marketing agencies only know how to run ads — they miss the commercial side entirely. We build growth systems that address both channels, because the contractors scaling past $5M are almost always winning on both fronts.
What We Build
On the residential side, the game is speed and trust. Homeowners searching for an electrician decide in seconds — they call whoever appears first, looks most credible, and has the most recent reviews. We build the digital infrastructure to win every one of those moments: Google Local Service Ads, map pack optimization, a review generation system that runs automatically after every job, and 24/7 AI-powered lead response so you never lose a call to a competitor who picked up faster.
On the commercial side, the game is relationships and positioning. General contractors, property managers, and developers hire electrical subs they trust — which means you need to be visible, credible, and easy to work with. We build the referral pipeline strategy, project portfolio presence, and follow-up systems that turn one commercial job into a recurring relationship.
For electrical companies doing $1M–$15M in revenue, the constraint is usually not effort — it's having the right system working consistently across both channels.
Strong at the work, inconsistent on leads. Good months and slow months. Ready to build a system that generates predictable residential volume without relying on referrals alone.
Doing both residential service calls and commercial projects, but the two sides of the business require completely different marketing approaches. Ready to build systems for each.
Revenue is growing but the marketing system is still informal — word of mouth, a few ads, no real process. Ready to build the infrastructure to support the next phase of growth.
Tell us about your business — residential, commercial, or both — and where growth is getting stuck. We'll give you an honest read on what the highest-leverage moves look like.