Senior commercial growth strategy for mid-market and enterprise organizations. Go-to-market execution, AI strategy, digital transformation, and fractional CMO leadership — from an operator who has done it at Fortune 500 scale.
Enterprise growth advisory is senior-level commercial strategy support for organizations that need more than a marketing agency. State of Mind Strategies embeds in your leadership team, diagnoses where revenue and margin are being left on the table, and drives the commercial agenda — accountable to outcomes, not hours billed.
Go-to-Market Strategy
New product launches, market entry, channel strategy, and positioning. Structured GTM frameworks built for execution, not just presentation.
Senior marketing leadership on a fractional or interim basis. Own the marketing function, build the team, drive revenue — without a full-time headcount.
End-to-end transformation of operating models, technology infrastructure, and customer data strategy. Built from 15+ years of enterprise transformation at scale.
MarTech stack rationalization, CDP strategy, CRM architecture, and attribution modeling. Built the infrastructure that generated $36M from a $13M investment at Wynn Resorts.
Built for Organizations Ready to Move Faster Than the Competition
State of Mind Strategies works with leadership teams who already know what needs to change — they need senior help to prioritize, execute, and prove the result.
→Mid-market companies ($50M–$500M) navigating rapid growth, a new market entry, or a stalled commercial engine.
→Fortune 1000 enterprise teams that need senior bandwidth to drive a specific initiative — digital transformation, AI adoption, or MarTech rationalization.
→PE/VC-backed portfolio companies that need marketing leadership post-acquisition or during a growth mandate.
→Gaming, hospitality & entertainment — Zachary's home sector, with 15+ years at Las Vegas Sands and 1/ST Technology.
Zachary Leifer, Founder
Fortune 500 Credentials. Advisory Independence.
Zachary Leifer spent 15+ years leading commercial growth at Fortune 500 companies. At Las Vegas Sands, he built the customer data infrastructure that generated $36M in incremental revenue from a $13M investment. At 1/ST Technology, he grew revenue 67% over four years as CMO.
He holds the Harvard Business School Advanced Management Program credential, focused on digital transformation, data strategy, and AI applied to real commercial outcomes.
→ $36M incremental revenue from a $13M technology investment
Enterprise growth advisory is senior-level commercial strategy support for mid-market and enterprise organizations — covering go-to-market strategy, AI strategy, digital transformation, marketing technology, and fractional CMO leadership. Unlike a marketing agency, an enterprise growth advisor embeds in your leadership team, owns commercial outcomes, and stays accountable to revenue and margin targets.
We serve mid-market companies ($50M–$500M in revenue), enterprise organizations including Fortune 1000, and PE/VC-backed portfolio companies needing senior commercial leadership. Our founder, Zachary Leifer, spent 15+ years at Fortune 500 companies including Las Vegas Sands and 1/ST Technology.
An enterprise growth advisor delivers CMO-caliber strategy at a fraction of the cost and commitment. You get senior expertise on the specific commercial challenges you face right now — GTM, AI roadmap, MarTech build-out — without a $400K+ fully-loaded executive headcount. Most engagements run 6–18 months and transition to internal ownership.
Engagements are scoped to the specific commercial challenge: GTM strategy for a new product launch, AI strategy and governance roadmap, digital transformation planning, MarTech stack rationalization, or ongoing fractional CMO leadership. Every engagement starts with a structured Growth Audit to identify the highest-leverage opportunities.
Get Started
Request an Enterprise Growth Audit
A structured diagnostic of your commercial operation — GTM strategy, marketing model, team structure, MarTech stack, AI use cases, and attribution. No obligation. Straight talk.
