Fractional CMO · Gaming & Hospitality

Fractional CMO for Gaming & Hospitality Companies

Senior marketing leadership built for casinos, resorts, and hospitality operators, from a CMO who ran marketing and eCommerce at The Venetian Las Vegas and Las Vegas Sands.

Schedule a Discovery Call Fractional CMO Overview

Gaming and hospitality marketing runs on loyalty, customer data, and reinvestment economics that most CMOs have never managed. A specialized fractional CMO who has operated inside integrated resorts can connect marketing directly to direct-channel revenue, lifetime value, and yield, the metrics that actually move a gaming P&L.

Marketing Leadership That Knows the Floor and the Funnel

Our founder led digital marketing and eCommerce at The Venetian Las Vegas and Las Vegas Sands, and served as CMO of 1/ST Technology, a $1.5B entertainment and wagering platform. That means a working command of loyalty programs, comp and reinvestment, OTA versus direct tension, casino and hotel customer data, and the personalization that drives repeat visitation.

We help operators grow direct revenue, reduce acquisition cost, and build the customer data and CRM foundation that compounds over time, whether you are a Fortune 500 resort or a regional casino.

Where We Drive Results

  • Direct channel revenue growth
  • Loyalty and reinvestment strategy
  • Customer data platform and customer 360
  • Personalization and segmentation
  • CRM and lifecycle marketing
  • Acquisition cost reduction
  • Yield and pricing strategy
  • Agency and MarTech governance
FAQ

Gaming & Hospitality CMO Questions

Gaming and hospitality marketing is unlike other industries: high-frequency loyalty, complex customer data, comp and reinvestment economics, OTA versus direct channel tension, and yield. A fractional CMO who has operated inside these businesses can drive direct revenue and lifetime value far faster than a generalist. Our team led marketing and eCommerce at The Venetian Las Vegas and Las Vegas Sands.
Highlights include $36M in incremental direct revenue from a $13M technology and customer data investment at a Fortune 500 integrated resort, 67% revenue growth over four years as CMO of a $1.5B entertainment technology company, and a 56% reduction in customer acquisition cost through a customer data platform and personalization.
Yes. We work with operators of all sizes, from Fortune 500 integrated resorts to regional casinos and high-growth gaming and hospitality platforms. The engagement is scaled to your situation, but the discipline, connecting marketing to direct revenue and lifetime value, is the same.
Let's Talk

Ready for a CMO Who Knows Gaming & Hospitality?

Schedule a discovery call and let's talk about your direct revenue, loyalty, and customer data opportunities.

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