Commercial Growth Consulting

Senior Commercial Growth Consulting for Companies Ready to Scale

You know what needs to change. What you need is a team with the strategy, operating experience, and execution discipline to actually make it happen, not a junior consultant with a framework. That's what we build.

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Verified Results

$36M Incremental Revenue
67% Revenue Growth
56% CAC Reduction
22% EBITDA CAGR
Zachary Leifer
Zachary Leifer Founder, State of Mind Strategies

Experience from

67%
Revenue Growth
Over 4 years at a Fortune 500 entertainment company
$36M
Incremental Direct Revenue
From a $13M technology investment
56%
CAC Reduction
Via customer data platform and personalization
22%
EBITDA CAGR
Sustained over 4 consecutive years
What We Do

Three Areas Where Growth Companies Need Help Most

Senior practitioner-led engagements across three high-impact service areas. We bring the operating experience, you see the results.

Digital Transformation & AI

Most digital transformation programs fail. We build ones that connect to commercial outcomes: direct channel revenue, customer data unification, AI governance, and measurable ROI.

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Fractional CMO Leadership

Senior marketing leadership without the full-time cost. We embed as your CMO, owning strategy, budget, and results, and build the foundation for sustainable growth.

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Marketing Technology

Your MarTech stack is probably costing you revenue. We audit what you have, fix what's broken, and build the customer data and measurement infrastructure that drives commercial results.

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The Approach

How We Work: The Proof of Value Framework

Every engagement starts with a clear commercial hypothesis. We diagnose, prioritize, execute, and measure, then expand based on what's actually working.

01

Diagnose

Understand your commercial situation, identify constraints, assess what's working and what isn't.

02

Prioritize

Decide what to fix first based on impact and feasibility, not just urgency or internal politics.

03

Execute

Build the strategy, technology, or capability. Move fast, stay disciplined, stay accountable.

04

Prove

Measure what you said you would measure. Expand what works, adjust what doesn't.

Our Founder

Senior Operators, Not Slide-Deck Consultants

State of Mind Strategies is a Las Vegas-based commercial growth consulting practice founded by Zachary Leifer, an executive with a track record of delivering measurable results at Fortune 500 scale. Every engagement is led by someone who has actually held the role, owned the budget, and lived with the outcome. We serve Las Vegas and Nevada businesses alongside national clients in gaming, hospitality, entertainment, and technology.

  • → CMO at 1/ST Technology, grew revenue 67% over 4 years through commercial discipline and data-driven marketing operations
  • → VP of Digital Marketing & IT, Las Vegas Sands, built customer data infrastructure that generated $36M in incremental revenue from a $13M investment
  • → Harvard Business School, Advanced Management Program, focused on digital transformation, data strategy, and AI
  • → Backed by a partner network of senior practitioners in AI, technology, and commercial strategy, including senior leaders from Netflix
About the Practice →
Zachary Leifer, Founder of State of Mind Strategies, a Las Vegas fractional CMO and AI strategy consultant
Zachary Leifer
Founder & Lead Partner
Recommendations

What Senior Leaders Say

Endorsements from the executives, CIOs, and operators who have worked alongside us.

"He turned marketing into a predictable commercial engine. Low ego and high standards. I recommend him without hesitation for a corporate CMO role where growth and innovation are the mandate."
MJ Michael JordanChief Operating Officer, 1/ST Technology
"Zach is respected and well-regarded by his peers, dedicated and continuously looking for solutions to improve the business. I would welcome the chance to work with him again."
KU Man Chon (Kevin) U, Ph.D.SVP & CIO, Fidelity Investments
"Zach is one of the best strategists that I have had the pleasure to work with. His professionalism and acumen are world class, and he is easily among the top level of professionals I have worked with."
RL Robert LoebGlobal Security Specialist, Snowflake
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Latest Thinking

Insights on Commercial Growth

Practical frameworks and hard-won perspective on digital transformation, AI strategy, marketing accountability, and commercial growth.

Digital Transformation

Why Most Digital Transformations Fail

70–85% of transformation programs fail to deliver on their business case. Here's what the successful ones have in common.

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Fractional CMO

Is a Fractional CMO Right for Your Business?

Three signs you need one. Three signs you don't. An honest framework for making the decision, with real numbers.

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Marketing Technology

Your MarTech Stack Is Probably Costing You Revenue

Most stacks are built by accumulation, not design. Here's how to audit what you have and fix what's broken.

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View All 15 Articles
Specialties & Locations

Explore How We Help

Senior commercial growth leadership across services, industries, and the Las Vegas market.

Fractional CMO Las Vegas AI Strategy Consultant Las Vegas Digital Transformation Las Vegas Marketing Consulting Las Vegas AI Organizational Restructuring Fractional CMO for Gaming & Hospitality Digital Transformation for Gaming
Let's Talk

Ready to Get Started?

A 30-minute discovery call will tell us more than any proposal. Let's talk about your situation, your goals, and how our team can help.

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