Marketing Strategy

Marketing Strategy Consultant

Most companies don't have a marketing problem. They have a strategy problem. They're running tactics — ads, emails, social posts — without a coherent commercial logic connecting them to revenue. A marketing strategy consultant builds that logic: clear positioning, a defined customer acquisition model, a retention architecture, and a measurement framework that keeps everything tied to P&L.

The New York City skyline at dusk

Marketing strategy consulting is not campaign execution. It is the architectural work that determines which campaigns get run, who they target, through which channels, with what message, and how results are measured against commercial outcomes. Strategy comes first. Execution follows from it.

What a Marketing Strategy Engagement Covers

We build the strategic architecture for your marketing function. That means competitive positioning, customer segmentation, go-to-market strategy, channel strategy, messaging architecture, and a measurement framework that ties marketing activity to revenue — not vanity metrics.

This is not advisory work. We conduct structured discovery, analyze your market and competitive position, define your ideal customer, and build a complete strategic plan your team can execute from. The output is a clear, revenue-connected marketing strategy — not a presentation deck of observations.

Zachary Leifer brings 20+ years of senior marketing leadership at Las Vegas Sands, 1/ST Technology, and Fidelity Investments. Harvard Business School and Cornell University trained. We've built marketing strategy at the enterprise level and translated it into commercial performance. That experience informs every strategy engagement.

For companies that need ongoing leadership after the strategy work, a fractional CMO engagement provides continuous oversight and execution accountability.

What's Included

  • Market and competitive positioning
  • Customer segmentation and ICP definition
  • Go-to-market strategy and launch planning
  • Channel strategy and media mix
  • Messaging and value proposition architecture
  • Customer acquisition model design
  • Retention and lifecycle strategy
  • Marketing budget allocation and ROI framework
  • KPI definition and performance dashboards
  • Annual marketing plan development
Who We Help

Is Marketing Strategy Consulting Right for You?

Companies Scaling Past $5M

You've grown on referrals and early traction. Now you need a repeatable acquisition model and a marketing function that can scale with the business.

Companies Without a Marketing Strategy

You have tactics but no strategy. You're running campaigns without a clear thesis about who you're targeting, why they buy, and how to reach them profitably.

Companies Before a Fundraise or M&A Event

Your marketing story needs to be tight, defensible, and commercially compelling for investors, acquirers, or new board members.

FAQ

Marketing Strategy Questions

A marketing strategy consultant builds the strategic architecture for a company's marketing function — positioning, customer acquisition model, go-to-market strategy, channel mix, and measurement framework. Unlike an agency, which executes campaigns, a marketing strategy consultant designs the system those campaigns run within. The deliverable is a clear, revenue-connected marketing strategy that gives your team a shared playbook.
A marketing strategy engagement is typically project-based — we assess, diagnose, and deliver a strategic plan, then may or may not stay on to oversee execution. A fractional CMO engagement is ongoing — we lead your marketing function month-over-month, managing the team, budget, and agencies. For companies that need strategy first and execution leadership second, we often recommend starting with a strategy engagement.
Deliverables vary based on scope, but a typical engagement produces: a competitive positioning analysis, an ICP (ideal customer profile) definition, a go-to-market strategy for one or more segments, a channel and media mix recommendation, a messaging framework, a 12-month marketing plan, and a KPI and attribution model. Some engagements also include a technology stack audit and recommended MarTech architecture.
A focused marketing strategy engagement typically takes 6 to 12 weeks. Discovery and diagnosis takes the first 2–3 weeks, strategy development takes weeks 3–8, and a final presentation and implementation roadmap closes the engagement. For companies that want ongoing strategic oversight after the initial engagement, we offer a fractional CMO or advisory retainer.
Let's Talk

Let's Build Your Marketing Strategy

Schedule a discovery call and let's assess where your marketing strategy stands and what a focused engagement could produce.

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