Managed Marketing Services

Outsource Your Marketing Function

Hand us your marketing operation and we run it. Strategy, team management, vendor oversight, budget accountability, and performance reporting — managed as a complete business function on your behalf.

The New York City skyline at dusk

Outsourcing your marketing function means handing the entire commercial marketing operation — strategy, planning, team management, agency oversight, and budget accountability — to an experienced operator who runs it as a managed service. Not a consultant who advises. Not a CMO who leads part-time. A senior operator who takes full ownership of the marketing function and runs it on your behalf.

Function Management, Not Just Leadership

When you outsource your marketing function, you hand us the marketing department — or we build one — and we run it. This is not strategic advisory. This is operational ownership: day-to-day management of your team, vendor relationships, campaign operations, reporting cadence, hiring decisions, and budget optimization.

Think of it the way you think about outsourced accounting or outsourced HR. You retain strategic oversight and make the big decisions. We manage the function. We own the operational complexity that currently sits on your plate or falls through the cracks between your vendors, tools, and junior staff.

We deliver SLA-based accountability: defined performance metrics, weekly operational reporting to your CEO or leadership team, and clear ownership of results. Marketing stops being a black box and becomes a managed business unit with transparent performance data.

Whether you have an existing marketing team that needs operational leadership, a fragmented vendor mix with no owner, or no marketing function at all, we scope the engagement to your situation and take it from there.

What's Included

  • Marketing function audit and operations assessment
  • Team structure design and management
  • Vendor and agency contract management
  • Marketing budget management and optimization
  • SLA-based performance reporting
  • Campaign operations and project management
  • Content production oversight and QA
  • Marketing technology administration
  • Weekly operational reporting to CEO/leadership
  • Marketing function scaling and capability building
Who We Help

Is Outsourced Marketing Right for You?

Companies Without a Marketing Team

You have a marketing budget and a need for results but no internal marketing function. We build it and run it — from strategy through execution.

Companies Whose Marketing Is Unmanaged

You have vendors, tools, and maybe a junior person — but no one owning it. Marketing is fragmented and accountability is unclear. We take ownership.

Companies Wanting to Reduce Marketing Overhead

You have a full marketing team but the overhead is too high. We consolidate functions, rationalize vendor costs, and run it leaner with better results.

FAQ

Outsourced Marketing Questions

Outsourcing your marketing function means transferring operational responsibility for marketing to an external partner — not just getting strategic advice, but having a team that manages the function day-to-day. This includes managing your marketing staff, overseeing agency and vendor relationships, running your marketing technology stack, managing the budget, and delivering performance reports to leadership. It is similar to outsourcing your HR function to a PEO or your accounting to a managed accounting firm — you retain strategic oversight, but the operational work is managed externally.
A fractional CMO provides executive-level strategic leadership on a part-time basis — they are embedded in your leadership team, own the strategy and the function's commercial outcomes, but they are not running day-to-day marketing operations. Outsourced marketing is a broader managed service that includes strategy plus operational execution — managing your team, vendors, budget, tools, and reporting as a complete function. If you need someone to come to your board meeting and own the commercial strategy, fractional CMO is right. If you need someone to take the marketing function completely off your plate and manage everything top to bottom, outsourced marketing is right.
Yes. If you don't have a marketing team today, we can build one as part of the engagement — identifying the roles you need, recruiting, and managing them under our operational oversight. Many outsourced marketing engagements begin with an existing headcount audit, followed by a recommendation on what to keep, retrain, or replace. We manage the team on your behalf and are accountable to their performance.
Outsourced marketing engagements are scoped based on the size of the function being managed — team headcount, vendor spend, and operational complexity. Retainers typically range from $8,000 to $25,000 per month for the management layer, separate from media spend and vendor costs that flow through your budget. This compares to the fully-loaded cost of a marketing director ($120,000+), plus agency management overhead, plus the cost of mismanaged vendor relationships.
Let's Talk

Take Marketing Off Your Plate

If you want your marketing function managed as a business unit — not advised on — we'd like to learn about your situation.

Schedule a Call Learn About Fractional CMO

Looking for executive marketing leadership? See Fractional CMO →